Why We Made This
Brand
lululemon
The ask
Create opportunities for people to dive deeper into lululemon’s products and technologies.
Transformed an iconic brand’s “why” into defendable brand I.P.
Strategy
lululemon’s remarkably smart Why We Made This product hang tag helped to motivate sales. Trouble is, they only work in-store. To extend their influence, we exported the “why” outside the store into digital-first contemporary mediums.
- Strategy
- Product Campaign
- Advertising
Solution
To contextualise lululemon’s product intent, we transformed the lowly hang tag into a series of informative, edutainment. Now people could watch, not read, to learn about the “why “of some of lululemon's most iconic products, outside brick-and-mortar retail.
- Brand IP
- Video
- 2D Motion Design
- Meta Suite Social Media
Impact
This series became one of lululemon’s highest performing organic video content.
1.36
Million Views
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