Brand

lululemon

The ask

Create opportunities for people to dive deeper into lululemon’s products and technologies.

Transformed an iconic brand’s “why” into defendable brand I.P.

Strategy

lululemon’s remarkably smart Why We Made This product hang tag helped to motivate sales. Trouble is, they only work in-store. To extend their influence, we exported the “why” outside the store into digital-first contemporary mediums.

  • Strategy
  • Product Campaign
  • Advertising

Solution

To contextualise lululemon’s product intent, we transformed the lowly hang tag into a series of informative, edutainment. Now people could watch, not read, to learn about the “why “of some of lululemon's most iconic products, outside brick-and-mortar retail.

  • Brand IP
  • Video
  • 2D Motion Design
  • Meta Suite Social Media

Impact

This series became one of lululemon’s highest performing organic video content. 

1.36

Million Views

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