Here, Good Fortune Collective = Collective Good Fortune

When done right, capitalism can be a force for good. Here’s what that looks like: Enrich people’s lives. Participate in culture. Play by altruistic rules. Achieve hard-nosed business centric goals. Ensure your brand doesn’t leave any unintentional artifacts along the way. This is the future that we’re here to manifest. We hope your brand will be a part of it.

Our Process

01
Observations from insights
02
Insights from strategy
03
Strategy informs ideas
04
Ideas create brand behaviours
05
Brand behaviours resonate and motivate people

When strong insights are translated into differentiated human-centric strategy, the chances of making brand work that works drastically increases. Embracing every step of this process fits the product or service into peoples’ lives where it didn’t fit before. Often, it illuminates for people something about themselves they might not know. Ultimately, this is the style of work that resonates in culture. To achieve it requires more than insights alone.

Looking for a human-centric strategic unlock?
Let's collaborate.

  • Brand Positioning

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  • Branding

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  • Experiential

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  • Meta + Google Ad Suite

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  • Meta + Google Ad Suite

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  • CG Motion

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  • Brand Positioning

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  • Branding

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  • Naming

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  • Digital

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  • Edutainment

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  • Go-To-Market

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  • Strategy

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  • Advertising

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  • Art Direction

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  • Copywriting

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  • Experiential

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  • Meta + Google Ad Suite

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  • CG Motion

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  • Brand Positioning

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  • Branding

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  • Naming

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  • Digital

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  • Edutainment

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  • Go-To-Market

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  • Strategy

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  • Advertising

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  • Art Direction

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  • Copywriting

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  • Experiential

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  • Meta + Google Ad Suite

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  • CG Motion

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  • Brand Positioning

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  • Branding

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  • Naming

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  • Digital

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  • Edutainment

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  • Go-To-Market

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  • Strategy

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  • Advertising

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  • Art Direction

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  • Copywriting

    *

  • Experiential

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  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

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  • Edutainment

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  • Go-To-Market

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  • Strategy

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  • Advertising

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  • Art Direction

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  • Copywriting

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  • Experiential

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  • Meta + Google Ad Suite

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  • CG Motion

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  • Brand Positioning

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  • Branding

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  • Naming

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  • Digital

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  • Edutainment

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  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

    *

  • Experiential

    *

  • Meta + Google Ad Suite

    *

  • CG Motion

    *

  • Brand Positioning

    *

  • Branding

    *

  • Naming

    *

  • Digital

    *

  • Edutainment

    *

  • Go-To-Market

    *

  • Strategy

    *

  • Advertising

    *

  • Art Direction

    *

  • Copywriting

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  • Experiential

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  • Meta + Google Ad Suite

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  • CG Motion

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The collective in Good Fortune Collective is all about you and us.

You

Want to actively participate in culture and are brave enough to do so.

Have a product or brand that fills a real need.

Align with us on the big stuff—transparency, regard for the planet and people, actively promote racial and gender equality, and do right by society in general.

See strategy and creative as a team, not a timeline.

Welcome humble and honest input—even if it’s difficult to hear.

Offer humble and honest feedback—even if it’s difficult to say.

Looking for a human-centric strategic unlock? GFC can help.

Us

We hold ourselves to a standard of positively impacting something, someone, or both with every assignment.

We view people as people first and not “consumers.”

We start every assignment with a strategic underpinning, based on the human/cultural truth that surrounds the offering.

We create work product that respects the intelligence and time of our audience.

We love brevity.

We also appreciate that there’s no substitute for meaningful depth.

Talent Roster

  • Tash Thomas

    Brand Director

  • Emily Neill

    Art Director

  • Troy Graham

    SR. Art Director, Motion

  • Billie Norman

    Intermediate Writer

  • Darryl Spreen

    SR. Art Director, Design

  • Drew Pautler

    Founder, Creative Director

  • Evan Fry

    Sr. Writer

  • Mark Shuya

    Director Of Alignment

  • Connie Patterson

    Producer

  • Nathan Dills

    Sr. Writer