Brand

AHHA

The ask

Launch a new brand (and a new category) of bike racks.

Launched a category-creating product.

Strategy

Too often brands assume that for someone to seriously believe in a product offering, the brand must have a serious tone. Truth is, when done right, you don’t. We flipped the technology launch convention on its head to keep bikes from falling on theirs. 

  • Strategy
  • Brand Development
  • Brand Campaign
  • Naming
  • Product Campaign
  • Advertising

Solution

If riding bikes became too buttoned up, it’d be boring. So we leaned into the fun of cycling to introduce the simplest, most portable multi-bike rack to the world. Because when a bike isn’t being propelled forward, it needs something to Keep It Up. We architected a brand that’s willing to stand up, stand out, and stand for something, and paired it with an omni-channel launch that included performance marketing, augmented reality, an ecommerce website and OOH.

  • Brand Identity
  • Interactive
  • Video
  • 3D Motion Design
  • Meta Suite Social Media
  • Print
  • Packaging

The best thing since sliced toast.

Do you see it? If not, you’re either lying, or you’ve never seen a toaster. Sometimes the cheeky way to describe something is both memorably sticky and just-plain fun.

A lot of mileage, on way less watts.

Fast, cost-effective, and adaptable for future creative uses, a 3D CGI world does some serious justice for the product. The only constraint? Your imagination.

Enhancing online shopping with AR.

Since AHHA has yet to live in the retail world, we leveraged Shopify's integrated AR feature, enabling people to view a true-to-scale 3D model of the Toaster in their own space.

Impact

With ideas that drive positive change, we’ve empowered AHHA to empower others. So far, they’ve partnered with organizations such as The Bahati Foundation, Ride for Racial Justice, and Bearing Bike Works to make the world of cycling a better place.

Scroll

All projects