Brand

Whistler Mountain Bike Park

The ask

Reaffirm the world’s best bike park its place at the core with irreverence.

Reaffirmed the world’s best bike park its place at the core with irreverence.

Strategy

Whistler Bike Park isn’t an underdog, it’s the mecca of downhill mountain biking. But with massive hype, comes massive expectation. So we didn’t limit our thinking to grassroots approaches. Instead, we found truthful human insights about how deeply the experience gets under your skin. But we didn’t just say it, we proved it.

  • Strategy
  • Brand Campaign
  • Advertising

Solution

There are few places in the world that have as much happening at any given moment as Whistler Mountain Bike Park. It’s one of a kind, and if you don’t experience it for yourself, you could miss what’s happening today. And tomorrow. To show the world that epic never stops here, we labelled everything in life (other than riding the bike park) as sleeping, and effectively lit a fire under riders’ collective asses by asking them to: Sleep Later.

  • Brand IP
  • Interactive
  • Experiential
  • Video
  • 2D Motion Design
  • Meta Suite Social Media
  • Print

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