Here, Good Fortune Collective = Collective Good Fortune
When done right, capitalism can be a force for good. Here’s what that looks like: Enrich people’s lives. Participate in culture. Play by altruistic rules. Achieve hard-nosed business centric goals. Ensure your brand doesn’t leave any unintentional artifacts along the way. This is the future that we’re here to manifest. We hope your brand will be a part of it.
Our Process
When strong insights are translated into differentiated human-centric strategy, the chances of making brand work that works drastically increases. Embracing every step of this process fits the product or service into peoples’ lives where it didn’t fit before. Often, it illuminates for people something about themselves they might not know. Ultimately, this is the style of work that resonates in culture. To achieve it requires more than insights alone.
Looking for a human-centric strategic unlock?
Let's collaborate.
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
Brand Positioning
Branding
Naming
Digital
Edutainment
Go-To-Market
Strategy
Advertising
Art Direction
Copywriting
Experiential
Meta + Google Ad Suite
CG Motion
The collective in Good Fortune Collective is all about you and us.
You
Want to actively participate in culture and are brave enough to do so.
Have a product or brand that fills a real need.
Align with us on the big stuff—transparency, regard for the planet and people, actively promote racial and gender equality, and do right by society in general.
See strategy and creative as a team, not a timeline.
Welcome humble and honest input—even if it’s difficult to hear.
Offer humble and honest feedback—even if it’s difficult to say.
Looking for a human-centric strategic unlock? GFC can help.
Us
We hold ourselves to a standard of positively impacting something, someone, or both with every assignment.
We view people as people first and not “consumers.”
We start every assignment with a strategic underpinning, based on the human/cultural truth that surrounds the offering.
We create work product that respects the intelligence and time of our audience.
We love brevity.
We also appreciate that there’s no substitute for meaningful depth.
Talent Roster
Tash Thomas
Brand Director
Emily Neill
Art Director
Troy Graham
SR. Art Director, Motion
Billie Norman
Intermediate Writer
Darryl Spreen
SR. Art Director, Design
Drew Pautler
Founder, Creative Director
Evan Fry
Sr. Writer
Mark Shuya
Director Of Alignment
Connie Patterson
Producer
Nathan Dills
Sr. Writer