Yeti Cycles partners with Good Fortune Collective for their Tribe initiatives.
VANCOUVER MARKETING BOUTIQUE PICKED TO LEAD STRATEGIC AND CREATIVE DUTIES FOR ONE OF MOUNTAIN BIKING’S MOST ICONIC BRANDS.
Yeti Cycles in Golden, Colorado has appointed Vancouver’s Good Fortune Collective as agency of record for their Yeti Tribe creative, said Chris Conroy, President for the brand.
We believe the Tribe is integral to Yeti’s brand. It’s where like-minded people can deepen their relationship with mountain biking and the culture of Yeti. GFC intimately understands this culture, and knows how to express it in unexpected and engaging ways.
– Chris Conroy, President Yeti Cycles
We believe the Tribe is integral to Yeti’s brand. It’s where like-minded people can deepen their relationship with mountain biking and the culture of Yeti. GFC intimately understands this culture, and knows how to express it in unexpected and engaging ways.
– Chris Conroy, President Yeti Cycles
The brand alliance adds to Good Fortune Collective’s incredible roster of partners including Whistler Blackcomb, ABUS Mobile Security, SRAM, Sony Action Cam, RockShox and The Adventure Group. They are currently working with the talents of Yeti’s creative team to unroll the first fully integrated campaign for the 2017 riding season. Founded on the notion of “More Than Myth” the campaign is set to launch with print, web film, digital, social and on mountain initiatives.
“To represent a bike brand as significant and iconic as Yeti Cycles comes with a great responsibility. One that we fully understand and embrace.” said Drew Pautler, Founder and Creative Chief at Good Fortune. “We aren’t building awareness. We’re finding new ways to connect more riders to the culture of the brand. A culture that we believe builds better lives.”
ABOUT YETI CYCLES
Yeti Cycles is a race-bred mountain biking manufacturer that crafts premium full suspension, carbon bicycles out of Golden Colorado, USA. Founded in 1985, Yeti Cycles was created for the most passionate riders in the world; a following now known as the Yeti Tribe. Over 30 years later Yeti continues to lead with technologies unique to the cycling industry, championship winning race teams and designing bikes that they want to ride. For more information, visit yeticycles.com.
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