Yeti Cycles partners with Good Fortune Collective for their Tribe initiatives.
VANCOUVER MARKETING BOUTIQUE PICKED TO LEAD STRATEGIC AND CREATIVE DUTIES FOR ONE OF MOUNTAIN BIKING’S MOST ICONIC BRANDS.
Yeti Cycles in Golden, Colorado has appointed Vancouver’s Good Fortune Collective as agency of record for their Yeti Tribe creative, said Chris Conroy, President for the brand.
The brand alliance adds to Good Fortune Collective’s incredible roster of partners including Whistler Blackcomb, ABUS Mobile Security, SRAM, Sony Action Cam, RockShox and The Adventure Group. They are currently working with the talents of Yeti’s creative team to unroll the first fully integrated campaign for the 2017 riding season. Founded on the notion of “More Than Myth” the campaign is set to launch with print, web film, digital, social and on mountain initiatives.
“To represent a bike brand as significant and iconic as Yeti Cycles comes with a great responsibility. One that we fully understand and embrace.” said Drew Pautler, Founder and Creative Chief at Good Fortune. “We aren’t building awareness. We’re finding new ways to connect more riders to the culture of the brand. A culture that we believe builds better lives.”