The Work

A collection of ideas, campaigns, and the unclassifiable.
 

 
 

THUMB_ABUS_TheCraft

ABUS – The Craft

Turning details into obsession.
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3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
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PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
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GFC_Apron_Thumb

Apron De Possibilitiés

What you do with it could make history.
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Cellphone displaying Lululemon re:pair

Lululemon – Re:Pair

While the rest of the run world celebrated individual achievement, we helped Lululemon celebrate human connections made with other runners.
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PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
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PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
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KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
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indian motorcycle

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
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PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
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94590060_100384971652956_4176342762628614536_n

Lululemon – Move & Stay Connected

Strengthening community for the new normal.
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umbrella

The Odyssey Umbrella

Damn the weather. Damn the barometric pressure. Damn the torpedoes!
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PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
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3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
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PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
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Trek - Return to Earth clock. Time is now.

Return to Earth

A message for humanity disguised as a film about mountain biking.
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GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
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PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
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PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
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THUMB_Yeti

Yeti Cycles

When Yeti Cycles tasked GFC with contemporizing their relationship with riders, we knew the work would be valued on impact. Period.
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LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
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PF_WB_02

Whistler Blackcomb

Unpredictable weather calls for a killer new campaign.
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RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
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PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
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PF_ABUS_02

ABUS Commuter Cycling

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
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women wearing sugoi jacket with ZAP TECH

Sugoi – ZapTech

When day turns to night most runners turn invisible. Here’s how an invisible technology helped runners be bright at night.
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SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, isn't the way it should be. So when it came time to introduce the world to the digital era of cycling,...
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PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
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SAXX Baselayer. Wring out Boring.

SAXX

Helping a company dedicated to improving the comfort of manhood find its true self.
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PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye.
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PF_ABUS_02

ABUS Commuter Cycling

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
+
PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye.
+
3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
+
PF_WB_02

Whistler Blackcomb

Unpredictable weather calls for a killer new campaign.
+
PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
+
PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
+
GFC_Apron_Thumb

Apron De Possibilitiés

What you do with it could make history.
+
KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
+
PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
+
women wearing sugoi jacket with ZAP TECH

Sugoi – ZapTech

When day turns to night most runners turn invisible. Here’s how an invisible technology helped runners be bright at night.
+
PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
+
PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
+
indian motorcycle

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
+
Cellphone displaying Lululemon re:pair

Lululemon – Re:Pair

While the rest of the run world celebrated individual achievement, we helped Lululemon celebrate human connections made with other runners.
+
SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, isn't the way it should be. So when it came time to introduce the world to the digital era of cycling,...
+
PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
+
THUMB_Yeti

Yeti Cycles

When Yeti Cycles tasked GFC with contemporizing their relationship with riders, we knew the work would be valued on impact. Period.
+
umbrella

The Odyssey Umbrella

Damn the weather. Damn the barometric pressure. Damn the torpedoes!
+
LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
+
GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
+
3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
+
PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
+
PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
+
PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
+
PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
+
Trek - Return to Earth clock. Time is now.

Return to Earth

A message for humanity disguised as a film about mountain biking.
+
94590060_100384971652956_4176342762628614536_n

Lululemon – Move & Stay Connected

Strengthening community for the new normal.
+
RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
+
SAXX Baselayer. Wring out Boring.

SAXX

Helping a company dedicated to improving the comfort of manhood find its true self.
+
THUMB_ABUS_TheCraft

ABUS – The Craft

Turning details into obsession.
+