The Work

A collection of ideas, campaigns, and the unclassifiable.
 

 
 

PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
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3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
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SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, isn't the way it should be. So when it came time to introduce the world to the digital era of cycling,...
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RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
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Cellphone displaying Lululemon re:pair

Lululemon – Re:Pair

While the rest of the run world celebrated individual achievement, we helped Lululemon celebrate human connections made with other runners.
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PF_ABUS_HELMETS_01

ABUS Helmets

Europe’s most iconic bike lock and helmet brand ABUS made a huge impact to North American bike commuters, with this ad campaign by Good Fortune Collective.
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PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
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PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
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GFC_Apron_Thumb

Apron De Possibilitiés

What you do with it could make history.
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PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
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PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
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Trek - Return to Earth clock. Time is now.

Return to Earth

A message for humanity disguised as a film about mountain biking.
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PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
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PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
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umbrella

The Odyssey Umbrella

Damn the weather. Damn the barometric pressure. Damn the torpedoes!
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PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
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indian motorcycle

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
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GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
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3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
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LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
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PF_WB_02

Whistler Blackcomb

When the business lives and dies by the generosity of Ma’ Nature, it was time to base its success on something more predictable – a killer new campaign.
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PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye. And have a lot of fun while doing so.
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KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
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PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
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THUMB_Yeti

Yeti Cycles

When Yeti Cycles tasked GFC with contemporizing their relationship with riders, we knew the work would be valued on impact. Period.
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PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
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PF_ABUS_02

ABUS

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
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women wearing sugoi jacket with ZAP TECH

Sugoi – ZapTech

When day turns to night most runners turn invisible. Here’s how an invisible technology helped runners be bright at night.
+
PF_ABUS_02

ABUS

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
+
PF_WB_02

Whistler Blackcomb

When the business lives and dies by the generosity of Ma’ Nature, it was time to base its success on something more predictable – a killer new campaign.
+
LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
+
women wearing sugoi jacket with ZAP TECH

Sugoi – ZapTech

When day turns to night most runners turn invisible. Here’s how an invisible technology helped runners be bright at night.
+
PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
+
PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
+
KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
+
PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
+
Cellphone displaying Lululemon re:pair

Lululemon – Re:Pair

While the rest of the run world celebrated individual achievement, we helped Lululemon celebrate human connections made with other runners.
+
PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
+
PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
+
3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
+
RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
+
PF_ABUS_HELMETS_01

ABUS Helmets

Europe’s most iconic bike lock and helmet brand ABUS made a huge impact to North American bike commuters, with this ad campaign by Good Fortune Collective.
+
PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
+
PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
+
THUMB_Yeti

Yeti Cycles

When Yeti Cycles tasked GFC with contemporizing their relationship with riders, we knew the work would be valued on impact. Period.
+
PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
+
GFC_Apron_Thumb

Apron De Possibilitiés

What you do with it could make history.
+
Trek - Return to Earth clock. Time is now.

Return to Earth

A message for humanity disguised as a film about mountain biking.
+
SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, isn't the way it should be. So when it came time to introduce the world to the digital era of cycling,...
+
PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye. And have a lot of fun while doing so.
+
indian motorcycle

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
+
PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
+
GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
+
umbrella

The Odyssey Umbrella

Damn the weather. Damn the barometric pressure. Damn the torpedoes!
+
PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
+
3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
+