The Work

A collection of ideas, campaigns, and the unclassifiable.
 

 
 

GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
+
umbrella

The Odyssey Umbrella

Damn the weather. Damn the barometric pressure. Damn the torpedoes!
+
Trek - Return to Earth clock. Time is now.

Return to Earth

A message for humanity disguised as a film about mountain biking.
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3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
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GFC-WEB_RIVAL-TheWork

SRAM – Rival eTap AXS

Making real riders give a shift about attainable pro technology.
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PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
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94590060_100384971652956_4176342762628614536_n

Lululemon – Move & Stay Connected

Strengthening community for the new normal.
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KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
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women wearing sugoi jacket with ZAP TECH

Sugoi – ZapTech

When day turns to night most runners turn invisible. Here’s how an invisible technology helped runners be bright at night.
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PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
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LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
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PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
+
3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
+
SAXX Baselayer. Wring out Boring.

SAXX

Helping a company dedicated to improving the comfort of manhood find its true self.
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PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
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PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
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PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
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PF_WB_02

Whistler Blackcomb

Unpredictable weather calls for a killer new campaign.
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PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye.
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PF_ABUS_02

ABUS Commuter Cycling

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
+
PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
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indian motorcycle

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
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RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
+
SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, isn't the way it should be. So when it came time to introduce the world to the digital era of cycling,...
+
PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
+
THUMB_ABUS_TheCraft

ABUS – The Craft

Turning details into obsession.
+
GFC_Apron_Thumb

Apron De Possibilitiés

What you do with it could make history.
+
PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
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PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
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Cellphone displaying Lululemon re:pair

Lululemon – Re:Pair

While the rest of the run world celebrated individual achievement, we helped Lululemon celebrate human connections made with other runners.
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THUMB_Yeti

Yeti Cycles

When Yeti Cycles tasked GFC with contemporizing their relationship with riders, we knew the work would be valued on impact. Period.
+
PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
+
PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
+
LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
+
indian motorcycle

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
+
GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
+
Cellphone displaying Lululemon re:pair

Lululemon – Re:Pair

While the rest of the run world celebrated individual achievement, we helped Lululemon celebrate human connections made with other runners.
+
PF_WB_02

Whistler Blackcomb

Unpredictable weather calls for a killer new campaign.
+
PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye.
+
PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
+
PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
+
PF_ABUS_02

ABUS Commuter Cycling

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
+
SAXX Baselayer. Wring out Boring.

SAXX

Helping a company dedicated to improving the comfort of manhood find its true self.
+
PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
+
THUMB_ABUS_TheCraft

ABUS – The Craft

Turning details into obsession.
+
PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
+
KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
+
GFC-WEB_RIVAL-TheWork

SRAM – Rival eTap AXS

Making real riders give a shift about attainable pro technology.
+
GFC_Apron_Thumb

Apron De Possibilitiés

What you do with it could make history.
+
PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
+
3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
+
PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
+
94590060_100384971652956_4176342762628614536_n

Lululemon – Move & Stay Connected

Strengthening community for the new normal.
+
SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, isn't the way it should be. So when it came time to introduce the world to the digital era of cycling,...
+
Trek - Return to Earth clock. Time is now.

Return to Earth

A message for humanity disguised as a film about mountain biking.
+
THUMB_Yeti

Yeti Cycles

When Yeti Cycles tasked GFC with contemporizing their relationship with riders, we knew the work would be valued on impact. Period.
+
umbrella

The Odyssey Umbrella

Damn the weather. Damn the barometric pressure. Damn the torpedoes!
+
3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
+
women wearing sugoi jacket with ZAP TECH

Sugoi – ZapTech

When day turns to night most runners turn invisible. Here’s how an invisible technology helped runners be bright at night.
+
PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
+
RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
+
PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
+