Just like any outdoor destination, Whistler Blackcomb isn’t immune to fluctuations in weather. So what does a business based on snow conditions talk about when Ma’ nature is having a bad hair day? – Something a lot more original than the village après. There are no bad days at Whistler Blackcomb, this campaign set out to expose that.
It’s easy to forget that when it’s raining in Vancouver – where the majority of Whistler Blackcomb’s skiers live – it’s usually snowing up in Whistler. And because the typical daily snow report doesn’t always break through, we invented The Whistler Blackcomb Rolling Snow Report. Delivering to Vancouverites the latest snowfall news in a way that’s impossible-to-ignore during Vancouver’s wettest March on record, in over 60 years.