Sony needed to capture the imaginations of core mountain bikers for its Action Cam. But entering into the technology race of camera features wasn’t a war they could win. They needed to tell stories that were richer than simply demonstrating the camera’s capabilities, so they enlisted the renowned Anthill Films, who partnered with Good Fortune Collective and a team of the world’s most progressive mountain bikers to create a web series that spoke to the action sports community. Good Fortune Collective created a premise born out of the notion that the Sony Action Cam enables people to capture the most epic moments of their life and launched a web series inspiring riders to dream bigger. Each episode featured an athlete realizing one of their dreams, and shared it with the world via Sony’s YouTube channel. After all, dreams that come to life are worth living again.