Time is the most precious resource we have. There’s no way to stop it, save it or make more of it. And it’s never been easier to give it away, without even noticing it. Return To Earth is a timely jab at the first-world condition of the ‘attention economy’, presenting bicycles as the antidote to the age of distraction. The film served as a call to action. The campaign yielded measurable behaviour-changing habits for cyclists globally. Thousands of people opted to make the conscientious choice to actually use time – not just spend it. Because the time to be present is always now.