NotBad Client: Anthill Films

 
 
 
 

NOTBAD

It must be a prerequisite for mountain bikers to want to get loose all of the time. The NotBad series is no exception. The films documented the Trek C3 Team trips to New Zealand and Spain for 30 days of non-stop bicycle tomfoolery. We knew that the self-deprecating humor that’s inherent in a film like this doesn’t come along often. As such, it was our duty to lean heavily into this creative play land. Our solution was to deliver a look and supporting campaign full of WTF’s!, seriously’s?, and “I have no idea what’s going on but I want to find out’s!“.

Film Art Direction
Titling Sequence & Animation
Custom Typography
Poster Art
Promotional materials

 
 
 

 
 

 
 

 
 

NOT2HOLLYWOOD.

Most action sports films try their hardest to appear to be big budget productions. We turned the tactics that Hollywood films traditionally use to promote their film into irreverent content, rooted in the mountain bike mindset.

 
 

PAYING HOMAGE TO THE MASTER.

A bike film shot in Spain wouldn’t be complete without a nod to Pablo Picasso. This NOT2BAD bull head saddle gave the perfect opportunity to recreate Picasso’s 1942 found object artwork “Tête de Taureau / Bull’s Head” and was proudly on display at the movie premiere.

 
 

WELCOME TO SHEEPTOWN.

We don’t have the proof to substantiate the claim, but it’s quite possible that Not Bad is the first ever mountain bike film to have a sheep on the poster. And why the heck not? Sheep are fun. They’re from New Zealand. And they happen to fit on a skate deck really well – The most coveted item at the world premiere in Whistler.

WELCOME TO SHEEPTOWN.

We don’t have the proof to substantiate the claim, but it’s quite possible that Not Bad is the first ever mountain bike film to have a sheep on the poster. And why the heck not? Sheep are fun. They’re from New Zealand. And they happen to fit on a skate deck really well – The most coveted item at the world premiere in Whistler.