What bicycle commuters do is specific. And fantastic. These are the people for which ABUS designs their urban line of locks and helmets. The people who use a bicycle to get somewhere. To save money, gas, time. To do some good. For the planet or their blood pressure or both. Commuters are everyday heroes. GFC found ways to celebrate their reasons and needs so these people can keep going. Quietly, without fanfare, everyday.
As varied as bicycle commuters are, one thing they do share are the places in which they lock their bikes. So our launch campaign pared the commute back to its essence, stripping everything away to a few items from the destination and the lock that commuters rely on to protect their way of life.
Commuting by bike is the best way to arrive happy, healthy and ready to tackle the day. Just about the only thing that isn’t so pleasant is spending a day with sweaty skin and soggy nether regions. To prove that ABUS is fully committed to supporting all aspects of the commute we created Commuter Cleanups – the only refreshment wipe made specifically for commuters who commute.
No matter how badly a thief wants to snag a bike, the last thing they want is to get caught. So much so, they often choose which bike to steal based on how quickly and quietly they can cut the lock. Thankfully, the German engineers at ABUS have done such an incredible job designing the most secure locks on the market, that thieves simply avoid the hassle and risk in cutting them. This campaign initiative showed commuters the way a thief sees their bike.