Here, success is collective, achieved through a dedication to craft and collaboration, yielding collective rewards.
We aren’t a commune or rag-tag bunch of artists, and this definitely isn’t creativity by committee. Take the belief that good fortune is something to be enjoyed collectively, then turn that into an agency. That’s us.
Even with business centric goals, you still have to play by altruistic rules. People demand it. The world requires it. And the brands that get it earn relevance. In a nutshell, what you do is more important than what you make. And how you do it is everything.
Uh, no. Far from it.
Yes. And also no. Some of what we do manifests in ads. More of what we do isn’t perceived as advertising, per se. It’s more “brand behaviour” and that’s the beauty of it.
Nope, not our bag.
No. But we have worked on our fair share. Our founder (Hi Drew!) used to be a pro mountain biker, and our very first project was from a former sponsor. Since then, GFC has grown organically to include partners from CPG, vehicles, electronics, resort destinations, fashion, nutrition and yes, even more cycling companies.
Good Fortune Collective was founded in 2013.
No. We love some of those shops. But that’s not us.
We work on a project basis. But we behave like an AOR, which our partners find valuable. Project-only work can be short sighted, and we look to retain ongoing projects through a deeper understanding of your business. Essentially, we work with the belief that if we’re successful, we’ll be working together again.
It’s a big agency acronym for Agency of Record. It involves stuff like retainers, staffing charts, and a big ol’ layer cake of fees.