Are you one of those artist collective commune things where nobody is really in charge?
Uh, no. Far from it.
Are you an ad agency?
Yes. And also no. Some of what we do manifests in ads. More of what we do isn’t perceived as advertising, per se. It’s more “brand behaviour” and that’s the beauty of it.
Do you work on petrochemicals, pharmaceuticals or fast food?
Nope, not our bag.
Do you only work on bike stuff? I see a lot of bike stuff.
No. But we have worked on our fair share. Our founder (Hi Drew!) used to be a pro mountain biker, and our very first project was from a former sponsor. Since then, GFC has grown organically to include partners from CPG, vehicles, electronics, resort destinations, fashion, nutrition and yes, even more cycling companies.
How long have you been around?
Good Fortune Collective was founded in 2013.
Are you a “boutique creative shop” that’s owned by some faceless multinational holding company?
No. We love some of those shops. But that’s not us.
Do you work on a project basis or do I need to make you my AOR?
We work on a project basis. But we behave like an AOR, which our partners find valuable. Project-only work can be short sighted, and we look to retain ongoing projects through a deeper understanding of your business. Essentially, we work with the belief that if we’re successful, we’ll be working together again.
What’s an AOR?
It’s a big agency acronym for Agency of Record. It involves stuff like retainers, staffing charts, and a big ol’ layer cake of fees.
Do I get any cool stuff with that rabbit on it if I work with you?