About

 

 
Hi, we’re Good Fortune Collective. A creatively-lead advertising, design, and strategy boutique based in Vancouver, Canada. We partner exclusively with brands at all stages of their life cycle with the potential to positively impact something, someone, or both. Brands we’d like to see do well even if they don’t work with us. Brands of kindred spirit and shared belief. Our approach is simple (but not easy) – work that doesn’t work for you, sucks. And work that sucks doesn’t work for either of us. 
 

See our work 
 
 

 

Hi, we’re Good Fortune Collective. A creatively-lead advertising, design, and strategy boutique based in Vancouver, Canada. We partner exclusively with brands at all stages of their life cycle with the potential to positively impact something, someone, or both. Brands we’d like to see do well even if they don’t work with us. Brands of kindred spirit and shared belief. Our approach is simple (but not easy) – work that doesn’t work for you, sucks. And work that sucks doesn’t work for either of us. 
 

See our work 
 

 
 
 

COLLECTIVE SUCCESS
 
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Here, success is collective, achieved through a dedication to craft and collaboration, yielding collective rewards. 
 
We aren’t a commune or rag-tag bunch of artists, and this definitely isn’t creativity by committee. Take the belief that good fortune is something to be enjoyed collectively, then turn that into an agency. That’s us.

 

COLLECTIVE SUCCESS

 

Here, success is collective, achieved through a dedication to craft and collaboration, yielding collective rewards. 
 
We aren’t a commune or rag-tag bunch of artists, and this definitely isn’t creativity by committee. Take the belief that good fortune is something to be enjoyed collectively, then turn that into an agency. That’s us. 
 

 

Darryl Spreen in the edit suite with a couple of good boys.
 

 

CULTURAL PARTICIPATION
 
g
Even with business centric goals, you still have to play by altruistic rules. People demand it. The world requires it. And the brands that get it earn relevance. In a nutshell, what you do is more important than what you make. And how you do it is everything.

 
 
 

CULTURAL PARTICIPATION

 

Even with business centric goals, you still have to play by altruistic rules. People demand it. The world requires it. And the brands that get it earn relevance. In a nutshell, what you do is more important than what you make. And how you do it is everything. 


 

 
The collective in Good Fortune Collective is all about you and us. 
 
 
 

 

YOU

 

  • Want to actively participate in culture and are brave enough to do so.
  • Have a product or brand that fills a real need.
  • Want more than fancy wrapping paper.
  • Align with us on the big stuff – Transparency, regard for the planet and people, actively promote racial and gender equality, and do right by society in general.
  • See strategy and creative as a team, not a timeline.
  • Welcome humble and honest input – even if it’s difficult to hear.
  • Offer humble and honest feedback – even if it’s difficult to say.
  • Share our appetite for creative solutions that are unique, not repackaged.

US

 

  • We hold ourselves to a standard of positively impacting something or someone (or both) with every assignment.
  • We think the term “consumer” is awfully presumptuous and prefer to view people as people first.
  • We create experiences that are more than fancy wrapping paper.
  • We start every assignment with an insight, based on the human/cultural truth that surrounds the offering.
  • We don’t start from the assumption that people care about what we have to say. This alone forces us to create something that’s actually compelling and respects the intelligence and time of our audience.
  • We start from the assumption that people aren’t obligated to listen – so we better make it worth it.
  • We love brevity.
  • We also appreciate that there’s no substitute for depth.

YOU

 

  • Want to actively participate in culture and are brave enough to do so.
  • Have a product or brand that fills a real need.
  • Want more than fancy wrapping paper.
  • Align with us on the big stuff – Transparency, regard for the planet and people, actively promote racial and gender equality, and do right by society in general.
  • See strategy and creative as a team, not a timeline.
  • Welcome humble and honest input – even if it’s difficult to hear.
  • Offer humble and honest feedback – even if it’s difficult to say.
  • Share our appetite for creative solutions that are unique, not repackaged.

 
 

US

 

  • We hold ourselves to a standard of positively impacting something or someone (or both) with every assignment.
  • We think the term “consumer” is awfully presumptuous and prefer to view people as people first.
  • We create experiences that are more than fancy wrapping paper.
  • We start every assignment with an insight, based on the human/cultural truth that surrounds the offering.
  • We don’t start from the assumption that people care about what we have to say. This alone forces us to create something that’s actually compelling and respects the intelligence and time of our audience.
  • We start from the assumption that people aren’t obligated to listen – so we better make it worth it.
  • We love brevity.
  • We also appreciate that there’s no substitute for depth.

 
 

GFQ’S
 
g
Ok, GFC sounds kinda cool, but I’m looking for a creative partner. What exactly is a Good Fortune Collective? Let’s answer some Good F**king Questions about GFC. Like…

GFQ’S

 
Ok, GFC sounds kinda cool, but I’m looking for a creative partner. What exactly is a Good Fortune Collective? Let’s answer some Good F**king Questions about GFC. Like… 

 
 

 

 

Are you one of those artist collective commune things where nobody is really in charge?

Uh, no. Far from it. 

 

Are you an ad agency? 

Yes. And also no. Some of what we do manifests in ads. More of what we do isn’t perceived as advertising, per se. It’s more “brand behaviour” and that’s the beauty of it. 

 

Do you work on petrochemicals, pharmaceuticals or fast food?

Nope, not our bag. 

 

Do you only work on bike stuff? I see a lot of bike stuff. 

No. But we have worked on our fair share. Our founder (Hi Drew!) used to be a pro mountain biker, and our very first project was from a former sponsor. Since then, GFC has grown organically to include partners from CPG, vehicles, electronics, resort destinations, fashion, nutrition and yes, even more cycling companies.  

 

How long have you been around? 

Good Fortune Collective was founded in 2013. 

 

Are you a “boutique creative shop” that’s owned by some faceless multinational holding company?

No. We love some of those shops. But that’s not us. 

 

Do you work on a project basis or do I need to make you my AOR?

We work on a project basis. But we behave like an AOR, which our partners find valuable. Project-only work can be short sighted, and we look to retain ongoing projects through a deeper understanding of your business. Essentially, we work with the belief that if we’re successful, we’ll be working together again. 

 

What’s an AOR? 

It’s a big agency acronym for Agency of Record. It involves stuff like retainers, staffing charts, and a big ol’ layer cake of fees. 

 

Do I get any cool stuff with that rabbit on it if I work with you?

Definitely. 

 

Do you work weekends?

Occasionally. 

 

Do you work weeknights? 

Often.

 

Do you work weekend nights?

Sometimes. 

 

Can I call you at 3am? 

No. 

 

What if I’m in Germany?

Ok, fine. Axel, we’re looking at you!