Whistler Blackcomb unfunks January with Good Fortune Collective on their winter Edge Pass sale

Press Release

Whistler Blackcomb tapped GFC to handle the strategic and creative duties on the regional snow business for the mountain resort. And we couldn’t be more stoked.
 

IT’S A NATURAL PROGRESSION FOR US. THE WHISTLER MOUNTAIN BIKE PARK SAW ITS HIGHEST RIDERSHIP, AND PASS SALES IN THE PARKS 17-YEAR HISTORY WITH THE “SLEEP LATER” CAMPAIGN. NOW IT’S TIME TO ACHIEVE THESE INCREDIBLE GOALS ON WHISTLER BLACKCOMB’S REGIONAL SNOW BUSINESS.

– Drew Pautler, GFC

IT’S A NATURAL PROGRESSION FOR US. THE WHISTLER MOUNTAIN BIKE PARK SAW ITS HIGHEST RIDERSHIP, AND PASS SALES IN THE PARKS 17-YEAR HISTORY WITH THE “SLEEP LATER” CAMPAIGN. NOW IT’S TIME TO ACHIEVE THESE INCREDIBLE GOALS ON WHISTLER BLACKCOMB’S REGIONAL SNOW BUSINESS.

– Drew Pautler, GFC

 

Unfunking January connected the iconic Edge Pass to a cultural phenomenon – January is an awkward month. It’s impossible not to have a good time when you’re at WB. So we made it easier for people to have a great January by offing deeply discounted days on our Edge Pass. Unfunking January is the inaugural creative to express Good Fortune Collective’s new campaign for Whistler Blackcomb, Get the Goods set to launch with print, radio, digital, social and some non-traditional initiatives too.
 

 

“We’re honored to apply our creative approach to Whistler Blackcomb’s regional snow business. It’s a world-class destination – we certainly feel the responsibility to show Canadians and the world the uniqueness it has to offer.” said Drew Pautler, founder and creative chief at Good Fortune. “Skiing and snowboarding is pure fun. Everything that surrounds the culture keeps you young, or young at heart. And the terrain and resort offers experiences you just can’t get anywhere else. It’s time for Whistler Blackcomb to express these truths. Get the Goods does this in really infectiously fun ways.”


 

ABOUT WHISTLER BLACKCOMB

Based in Whistler BC, Whistler Blackcomb is North America’s biggest ski resort and is credited as one of the world’s most iconic ski and winter resort destinations. The resort also features the Peak 2 Peak Gondola for moving between Whistler and Blackcomb mountains at the top; Peak 2 Peak holds records for the highest and longest unsupported cable car span in the world. With all of this capacity, Whistler Blackcomb is also often the most-visited ski resort, often besting 2 million visitors a year. Skier Magazine ranked it North America’s #1 overall ski resort four times out of the last five years.