Whistler Blackcomb unfunks January with Good Fortune Collective on their winter Edge Pass sale
Whistler Blackcomb tapped GFC to handle the strategic and creative duties on the regional snow business for the mountain resort. And we couldn’t be more stoked.
Unfunking January connected the iconic Edge Pass to a cultural phenomenon – January is an awkward month. It’s impossible not to have a good time when you’re at WB. So we made it easier for people to have a great January by offing deeply discounted days on our Edge Pass. Unfunking January is the inaugural creative to express Good Fortune Collective’s new campaign for Whistler Blackcomb, Get the Goods set to launch with print, radio, digital, social and some non-traditional initiatives too.
“We’re honored to apply our creative approach to Whistler Blackcomb’s regional snow business. It’s a world-class destination – we certainly feel the responsibility to show Canadians and the world the uniqueness it has to offer.” said Drew Pautler, founder and creative chief at Good Fortune. “Skiing and snowboarding is pure fun. Everything that surrounds the culture keeps you young, or young at heart. And the terrain and resort offers experiences you just can’t get anywhere else. It’s time for Whistler Blackcomb to express these truths. Get the Goods does this in really infectiously fun ways.”