Elevating excellence. GFC wins Vimeo Brand Story of the Year.

Press Release

WINNING AN AWARD FROM JUDGES WHO AREN’T CONSUMERS IS FINE. THIS IS FINER.

The results are in for the annual Vimeo Awards and it looks like we won in the category of “Brand Story” for our beloved partner Yeti Cycles. And we’re pretty proud of it. Because the Vimeo jurors see it all, and have incredibly high standards. But when you also consider how most brands have a hard time winning even one Vimeo Staff Pick, and yet we’ve won eight for Yeti, the pride swells a bit more. So thank you, Vimeo. We’re honored. And we’ll keep pushing for more.
 

Read the full story here.
 

Through their use of video, Yeti Cycles consistently demonstrates a deep understanding of the passion and what fuels their riders. With eight Staff Picks to their name, Yeti Cycles has set the standard for how brands can showcase what is possible when you work with the best in their craft, from storytellers, filmmakers, to riders.

– Harris Beber, Vimeo CMO

 

Yeti Cycles: The SB165 Already Knows.
Directed & Filmed by: Craig Grant & Joey Schusler
 

Silent Shredder – A Tribe Story
Directed & Filmed by: Craig Grant & Joey Schusler
 

High Altitude Lines – A Tribe Story
Directed & Filmed by: Craig Grant & Joey Schusler
 

Photo Vagabond – A Tribe Story
Directed & Filmed by: Craig Grant & Joey Schusler

 

ABOUT YETI CYCLES

Yeti Cycles is a race-bred mountain biking manufacturer that crafts premium full suspension, carbon bicycles out of Golden Colorado, USA. Founded in 1985, Yeti Cycles was created for the most passionate riders in the world; a following now known as the Yeti Tribe. Over 30 years later Yeti continues to lead with technologies unique to the cycling industry, championship winning race teams and designing bikes that they want to ride. For more information, visit yeticycles.com.