Yeti did something nearly two decades ago that continues to be the brand’s most defendable position: they started the Tribe. Yeti Tribe is an owners club that celebrates the relationships between fellow men, women, animals, landscapes and their shared love of mountain biking. GFC’s task was to reestablish Yeti’s commitment to the Tribe, and to prove that when you ride a Yeti you take on more than just ownership of a bicycle. But we know full well that talk is one thing, and delivering on it is quite another.

Strategic Platform Development
Campaign Concepting
Art Direction
Print & Digital Production
Trade Show Booth