A collection of ideas, campaigns, and the unclassifiable.
 

 
 

KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
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PRO_RSMoneyShot_Poster_03

RockShox – MoneyShot

At Crankworx Whistler, Good Fortune Collective created the RockShox MoneyShot, the brands most successful social media advertising campaign in history.
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PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye. And have a lot of fun while doing so.
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PF_WB_02

Whistler Blackcomb

When the business lives and dies by the generosity of Ma’ Nature, it was time to base its success on something more predictable – a killer new campaign.
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PF_4TH_PAW_02

The Fourth Paw

Good Fortune comes in many forms. Sometimes it can be found in small projects that have a big impact.
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RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
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PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
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3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
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SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, is the way it should be. So when it came time to introduce the world to the digital era of cycling,...
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PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
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PF_IndianMotorcycle_01

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
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PF_TAG_02

The Adventure Group

In the saturated adventure tourism market, it takes more than the sound of a roaring engine to rise above the noise.
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PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
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LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
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PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
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PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
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THUMB_Yeti

Yeti Cycles

YETI CYCLES YETI did something nearly two decades ago that continues to be the brand’s most defendable position: they started the TRIBE. YETI TRIBE is an owners club that celebrates...
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PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
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PF_ABUS_HELMETS_01

ABUS Helmets

Europe’s most iconic bike lock and helmet brand ABUS made a huge impact to North American bike commuters, with this ad campaign by Good Fortune Collective.
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PF_ABUS_02

ABUS

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
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PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
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PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
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3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
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PRO_N2B_PaintedType_03

Not2Bad

It’s about showing up, not showing off. Here’s what happens when you do both.
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GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
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PF_CPC_01

Chuck Pautler Consultants

To capture CPC's unique brand of public affairs consultation, we introduced the world’s first “hitman for business problems”.
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PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
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PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
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PF_P4B_02

Pros For Bikes

From NBA to NFL, pro athletes of all sports train and ride bikes because they’re awesome.
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GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
+
3x2-RockShox_AIE_01

RockShox – Action Is Everything

Here's to verbs. And those who bring them to life.
+
THUMB_Yeti

Yeti Cycles

YETI CYCLES YETI did something nearly two decades ago that continues to be the brand’s most defendable position: they started the TRIBE. YETI TRIBE is an owners club that celebrates...
+
SramMTB_KEYFRAME

Sram Mountain

SRAM shares our belief that the way it is, is the way it should be. So when it came time to introduce the world to the digital era of cycling,...
+
PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
+
PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
+
PF_WB_02

Whistler Blackcomb

When the business lives and dies by the generosity of Ma’ Nature, it was time to base its success on something more predictable – a killer new campaign.
+
PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
+
PRO_RSMoneyShot_Poster_03

RockShox – MoneyShot

At Crankworx Whistler, Good Fortune Collective created the RockShox MoneyShot, the brands most successful social media advertising campaign in history.
+
PF_4TH_PAW_02

The Fourth Paw

Good Fortune comes in many forms. Sometimes it can be found in small projects that have a big impact.
+
PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
+
PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
+
PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
+
PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye. And have a lot of fun while doing so.
+
PF_ABUS_HELMETS_01

ABUS Helmets

Europe’s most iconic bike lock and helmet brand ABUS made a huge impact to North American bike commuters, with this ad campaign by Good Fortune Collective.
+
KORA_THE_WORK_KEYFRAME

The Kora

A team of adventurers set out to complete the pilgrimage around the Himalayan Hinterland Mountains.
+
PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
+
PRO_N2B_PaintedType_03

Not2Bad

It’s about showing up, not showing off. Here’s what happens when you do both.
+
PF_P4B_02

Pros For Bikes

From NBA to NFL, pro athletes of all sports train and ride bikes because they’re awesome.
+
PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
+
LLL_THE_WORK_KEYFRAME

Lululemon – Why We Made This

When you make products this well you want people to know the details.
+
3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
+
PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
+
PF_TAG_02

The Adventure Group

In the saturated adventure tourism market, it takes more than the sound of a roaring engine to rise above the noise.
+
PF_CPC_01

Chuck Pautler Consultants

To capture CPC's unique brand of public affairs consultation, we introduced the world’s first “hitman for business problems”.
+
RJ_THE_WORK_KEYFRAME

RJ Ripper

RJ’s story is one of boundless childhood dreaming and unstoppable determination.
+
PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
+
PF_IndianMotorcycle_01

Indian Motorcycle

They pioneered American motorcycling and haven't taken a shortcut when building their bikes in over 100 years.
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PF_ABUS_02

ABUS

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
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