A collection of ideas, campaigns, and the unclassifiable.
 

 
 

PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
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PF_ABUS_HELMETS_01

ABUS Helmets

Europe’s most iconic bike lock and helmet brand ABUS made a huge impact to North American bike commuters, with this ad campaign by Good Fortune Collective.
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PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
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3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
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PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
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PF_ABUS_02

ABUS

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
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PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
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PF_STEVIE_01

Long Live Chainsaw

As personal friends, we were honored to commemorate Stevie Smith’s life through design.
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PRO_QUARQ_BB_Last

Quarq

Quarq is for riders who seek results by knowing how and when to use the most important component of any bicycle: themselves.
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3x2-RockShox_AIE_01

RockShox – Action Is Everything

   ACTION IS EVERYTHING When you speak with your actions, intentions are clear. And the outcomes leave nothing to debate. RockShox needed to separate themselves from empty industry claims and...
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PF_WB_02

Whistler Blackcomb

When the business lives and dies by the generosity of Ma’ Nature, it was time to base its success on something more predictable – a killer new campaign.
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PF_TAG_02

The Adventure Group

In the saturated adventure tourism market, it takes more than the sound of a roaring engine to rise above the noise.
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PF_4TH_PAW_02

The Fourth Paw

Good Fortune comes in many forms. Sometimes it can be found in small projects that have a big impact.
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PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
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PF_P4B_02

Pros For Bikes

From NBA to NFL, pro athletes of all sports train and ride bikes because they’re awesome.
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PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
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PF_PG_01

Pets Global

As the old adage goes, you are what you eat. The same is true for your pet.
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PRO_N2B_PaintedType_03

Not2Bad

It’s about showing up, not showing off. Here’s what happens when you do both.
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PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
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PF_CPC_01

Chuck Pautler Consultants

To capture CPC's unique brand of public affairs consultation, we introduced the world’s first “hitman for business problems”.
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PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye. And have a lot of fun while doing so.
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PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
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PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
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GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
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PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
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PRO_RSMoneyShot_Poster_03

RockShox – MoneyShot

At Crankworx Whistler, Good Fortune Collective created the RockShox MoneyShot, the brands most successful social media advertising campaign in history.
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PF_KAZBEGI_01

The Trail to Kazbegi

Riders thirst for true adventure is taking them further and further off the beaten path.
+
PF_WB_02

Whistler Blackcomb

When the business lives and dies by the generosity of Ma’ Nature, it was time to base its success on something more predictable – a killer new campaign.
+
PRO_QUARQ_BB_Last

Quarq

Quarq is for riders who seek results by knowing how and when to use the most important component of any bicycle: themselves.
+
PF_GFC_SS_01

GFC Slingshot

Always strive to hit the bullseye. And have a lot of fun while doing so.
+
PF_FLOWMODE_01

Olympic Channel

To perform your Olympic best, you must train, be mentally tough and find your perfect flow state.
+
PF_WBP_02

Whistler Mountain Bike Park

Nothing cool ever happens when you're sleeping.
+
PF_UNREAL_02

unReal

A film that celebrates breaking free from the confines of reality and venturing into a boundless world.
+
PF_CPC_01

Chuck Pautler Consultants

To capture CPC's unique brand of public affairs consultation, we introduced the world’s first “hitman for business problems”.
+
PF_GFC_SB_01

GFC Skateboard

The GFC Skateboard was created to inspire our partners to never stop hopping fences.
+
PF_TAG_02

The Adventure Group

In the saturated adventure tourism market, it takes more than the sound of a roaring engine to rise above the noise.
+
PF_GFC_BLANKET_01

GFC Blanket Roll

Blanket rolls are the gift that truly keeps on giving.
+
PF_PG_01

Pets Global

As the old adage goes, you are what you eat. The same is true for your pet.
+
3x2-RockShox_AIE_01

RockShox – Action Is Everything

   ACTION IS EVERYTHING When you speak with your actions, intentions are clear. And the outcomes leave nothing to debate. RockShox needed to separate themselves from empty industry claims and...
+
PF_NB_01

NotBad

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception.
+
PF_P4B_02

Pros For Bikes

From NBA to NFL, pro athletes of all sports train and ride bikes because they’re awesome.
+
PRO_RSMoneyShot_Poster_03

RockShox – MoneyShot

At Crankworx Whistler, Good Fortune Collective created the RockShox MoneyShot, the brands most successful social media advertising campaign in history.
+
PF_SONY_02

Sony Action Cam

A collection of the world’s most progressive mountain bikers use Sony Action Cam to take their bucket lists head on.
+
PF_STEVIE_01

Long Live Chainsaw

As personal friends, we were honored to commemorate Stevie Smith’s life through design.
+
PF_ABUS_HELMETS_01

ABUS Helmets

Europe’s most iconic bike lock and helmet brand ABUS made a huge impact to North American bike commuters, with this ad campaign by Good Fortune Collective.
+
PF_RS_PCW_01

RockShox – Prove Can’t Wrong

You don’t become the industry leader by believing what others say “can’t” be done.
+
PF_4TH_PAW_02

The Fourth Paw

Good Fortune comes in many forms. Sometimes it can be found in small projects that have a big impact.
+
GFC-POSTERS-1UP

GFC Cycling Calendars

Navigate the world of professional cycling's quintessential events, with the GFC Cycling Calendars.
+
PF_ABUS_02

ABUS

Over 90 years of European brand recognition, and next to none of that equity existing in North America, this is ABUS’ journey to speak to bicycle commuters across the Atlantic.
+
3x2-SRAM_04

SRAM Road

Simplicity is a virtue. Be virtuous.
+
PRO_N2B_PaintedType_03

Not2Bad

It’s about showing up, not showing off. Here’s what happens when you do both.
+
PRO_RS_BB_01

Rockshox – What’s Your Line

When bike tech gets in the way of the ride, it’s time to put the rider back in charge.
+