The entire bike-o-sphere had made the pilgrimage to Whistler Mountain Bike Park’s iconic trails – everyone snapping, filming, sharing, and pumping the feeds with more and more love. Opening day was known as WHISTMAS. Things were WHISTACULAR. But with massive hype, comes massive expectation. And riders got WHIS’D-OUT. The world’s best bike park needed to reaffirm its place at the core with irreverence. We tackled it by labeling everything in life (other than riding the bike park) as sleeping, and effectively lit a fire under riders collective asses by asking them to SLEEP LATER.
The trail map is designed to get riders on the right trails based on their ability, progressing safely and enjoying the range of microclimates found within the park. Foldable pocket sized versions are available free where passes are sold.
Trail memorization is a vital part of riding faster, safer and more confidently. The repetition of riding the bike park quickly becomes ingrained in rider’s minds. Nocturnal Sessions helped riders visualize the park before it opened. But we wanted to know who had the fastest trail mind. In a one shot only race run format, Bike Park Relapse built even more preseason buzz with an online game designed to do just that.