The entire bike-o-sphere had made the pilgrimage to Whistler Mountain Bike Park’s iconic trails – everyone snapping, filming, sharing, and pumping the feeds with more and more love. Opening day was known as WHISTMAS. Things were WHISTACULAR. But with massive hype, comes massive expectation. And riders got WHIS’D-OUT. The world’s best bike park needed to reaffirm its place at the core with irreverence. We tackled it by labeling everything in life (other than riding the bike park) as sleeping, and effectively lit a fire under riders collective asses by asking them to SLEEP LATER.
The trail map is designed to get riders on the right trails based on their ability, progressing safely and enjoying the range of microclimates found within the park. Foldable pocket sized versions are available free where passes are sold.