The Fourth Paw

We focus on reimagining brands and creating multi-faceted campaigns. But the reality is, not everyone needs that. At least, not all at once. When a project comes along that needs custom typography, an elegant design solution, an intelligent product idea, or a dash of love, we enjoy rolling up our sleeves and getting after it.

SCOPE
INVENTION, INSPIRATION, PERSPIRATION, LABOURS OF LOVE

 
 

THE CALL OF KAZBEGI.

Riders thirst for true adventure, taking them further and further off the beaten path. Places that are dangerous. Places where the maps are wrong.

Downhill mountain bike racer Stevie Smith was the only Canadian to ever win a world cup overall title in the sports history. His tragic death sent shockwaves through the mountain bike community and beyond.

As personal friends, we were honored to commemorate Stevie’s life through design. Using his nickname “Chainsaw”, earned for his fearless and aggressive riding style, we developed an emblem: the Canadian Shield. During the live coverage of the following World Cup, Red Bull TV held the first ever “soul run” which featured an honorary race run during Stevie’s scheduled time on the track. When the cameras arrived at the finish area, Chainsaw flag waived proudly.

 
 

Each year, we make something for our partners as an expression of our gratitude for working with us. Our goal is to create something that brings its user good fortune through adventure, athletics, art or the unexpected. It’s something that we feel is worthy of bearing the GFC insignia. Here are a few pieces that made the cut.

 
 
 
 
 
GFC Slingshot
 


 
 

HEY LOOK! IT’S A SLINGSHOT FROM GFC! BUT… WHAT’S IT ALL MEAN?

Now, because we value over-thinking and the thirst for meaning as much as anyone, let us explain. First off, slingshots are just plain sweet. So there’s that. Plus, they’re the stuff of nostalgia. A symbol of simpler times rooting around in the woods with our friends, not a care in the world, up to shenanigans of every sort. But to be serious for a few sentences here, the slingshot also represents many of the philosophies that we hold dear here at GFC. Such as doing a lot with a little. Seeing beyond what things seem to be, and reimagining them into the fresh and exciting (take this former railway spike turned slingshot, for example). But perhaps most importantly, this slingshot represents what can come from an unyielding devotion toward refining the art of being precise. Of always striving to hit the bullseye. And having a lot of fun while doing so. So there you have it.


 
 

The GFC blanket roll tells the world that you’re a force to be reckoned with. It says you’re ready for anything (which is pretty much the pinnacle of personality traits). That you’re low maintenance. That you lack pretense and have zero use for frilly B.S. (no polyspaceage sleeping bag and feather light camp tent for you). It says you’re the kind of person who, just like Peter Fonda in Easy Rider, is likely to strap this sucker to the back of a ’74 Shovelhead and throttle out on the open road with middle finger in the air and tail pipes screaming loud and clear to a world full of scaredy-cats that you respect no boundaries and obey no rules. Obstacles? What the hell are those? You’ve got a blanket roll.


 
 

While skateboards come in a range of styles, the core components remain the same: a few plies of laminated wood, a pair of Aluminum trucks and a set of urethane wheels. Combined, these elements are a catalyst for adventure, with a unique way of provoking people’s curiosity. Where can I go? How high can I jump? What’s around the next turn? We created the GFC cruiser to inspire its rider never stop hopping fences. After all, true adventure begins on the other side.

 
 

 
 

 
 

PROS FOR BIKES

From NBA to NFL, pro athletes of all sports train and ride bikes because they’re awesome. When the folks at People For Bikes wanted to expand their reach to include athletes outside of the cycling world, we couldn’t help but to lend a hand. Along with designing a system of 24 “Pros For Bikes” logos, we created these nifty 15-second spots.

 
 

For writers like Shawn Heissler, her best work begins by capturing ideas on a sheet of lined paper. Needless to say, the inspiration for her identity didn’t stray far from the source.

When slopestyle phenom Brett Rheeder approached GFC to create some custom typography for his competition jersey, he promised us the design would be seen by lots of people. We had no idea that meant winning the first ever X-Games Slopestyle Gold medal with the type on his back. Way to bring home the gold, Rheeder!

When slopestyle phenom, Brett Rheeder approached GFC to create some custom typography for his competition jersey, he promised us the design would be seen by lots of people. We had no idea that meant winning the first ever X-Games Slopestyle Gold medal with the type on his back. Way to bring home the gold Rheeder!