THE ADVENTURE GROUP

The Adventure Group had lost their way in Whistler’s fiercely competitive experience market. They offered some of the best on and off mountain adventures, but couldn’t compete beyond price-point and bundling experiences. They wanted to stand for something more than a cheap thrill and challenged us to reset the brand. From strategic positioning, to identity, to digital re-launch, we developed a brand with a new found purpose: to provide its participants moments for growth.

SCOPE
Strategic positioning, Brand Voice & Style guide, Website, Campaign creation

 
 

BRAND REINCARNATION

Like the range of experiences The Adventure Group offers, the moments people share with them are unique and varied. So the foundation of their identity hinged on a spectrum of moment markers – symbolizing the places where growth happens.

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FROM ZERO TO INFINITY

The Adventure Group’s outdated and difficult to navigate static website was transformed into a visually rich booking experience on any device. Over 100 custom illustrations were created to make the FAQ section an entertaining and educational presell of the experience. In the first month of re-launch, we more than tripled our target for online bookings.

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RECIPES FOR GROWTH

Despite the heavy digital focus, The Adventure Group still needed a presence in print. Price focused tactical print became emotionally driven pieces, depicting a richer experience in the Whistler valley.