When the light is low, seeing runners can go from hard, to nearly impossible. So building awareness to Sugoi’s high-vis apparel, we knew we had to demonstrate its ability to be a literal beacon in the night. More than a blinking light or a reflective detail, Zap Tech amplifies the vision of motorists to a point where they not only see something bright, they see that something for what it is: A fellow human being. Which isn’t just physically bright for motorists – it’s emotionally and intellectually bright for the wearer too.
If a picture is worth a thousand words, a video featuring millions of micro glass lenses is worth millions more. The visual nature of Zap Tech made it easy to demonstrate just how effective it is at night, while being virtually imperceptible by day on social.