SONY ACTION CAM

Sony needed to capture the imaginations of core mountain bikers for its Action Cam. But entering into the technology race of camera features wasn’t a war they could win. They needed to tell stories that were richer than simply demonstrating the camera’s capabilities, so they enlisted the renowned Anthill Films, who partnered with Good Fortune Collective and a team of the world’s most progressive mountain bikers to create a web series that spoke to the action sports community. Good Fortune Collective created a premise born out of the notion that the Sony Action Cam enables people to capture the most epic moments of their life and launched a web series inspiring riders to dream bigger. Each episode featured an athlete realizing one of their dreams, and shared it with the world via Sony’s YouTube channel. After all, dreams that come to life are worth living again.

SCOPE
Campaign Creation
Episode Concepting
Art Direction & Design
Custom Typography
Motion Graphics

 
 

 
 

Trail Crawl

Whoever invented the PUB CRAWL was a genius. So why not bring the good times to the trails? For Thomas Vanderham’s Dream Capture webisode, we did exactly that: Sent Thomas off on a week-long non-stop road trip from Kamloops BC, to Virgin UT, linking up his favourite trails along the way.

Get the full story on PinkBike



 
 

Forgotten Dirt

The thought of vast mountain ranges that have never been ridden by a bicycle before captures the adventurer in every mountain biker. Those zones are rare, if not impossible to come by, unless you’re willing to venture to a place on the worldwide Do Not Travel list. Matt Hunter overcomes the unknown to get’s his fix setting first tracks in Afghanistan’s remote Wakhan Corridor. Get the full story on PinkBike

One Million Down

Adam Billinghurst is the first downhill mountain biker to descend a million vertical feet in one bike park season. By the numbers, this feat is equivalent to walking down the Empire State building 750 times. Or braving the trek down Mount Everest 48 times. A mountain high enough to complete the descent in a single run would rise past the atmosphere, the Aurora Borealis and all the way up to the orbit of the International Space Station.

Get the full story on PinkBike

One Million Down

Adam Billinghurst is the first downhill mountain biker to descend a million vertical feet in one bike park season. By the numbers, this feat is equivalent to walking down the Empire State building 750 times. Or braving the trek down Mount Everest 48 times. A mountain high enough to complete the descent in a single run would rise past the atmosphere, the Aurora Borealis and all the way up to the orbit of the International Space Station.

Get the full story on PinkBike

 
 


 
 

Death Grip

What could be more bad-ass than shredding down the infamous Savona Moto lines on a bicycle? Doing it without brakes on your bike. 2013 Canadian National DH champion Casey Brown laughs in the face of death in her DreamCapture episode. Spoiler alert: although our logotype suggests otherwise, she does survive. Get the full story on PinkBike

Airs & Alleys

What do you get when you pair a cube van filled with mega sized ramps and slopestyle phenom Brett Rheeder? A dream capture episode that transforms the streets of Vancouver into an entirely new realm of riding possibilities. Get the full story on PinkBike

The Pile

For most people, a pile of dirt is nothing to get excited about. But for mountain bikers like Cam McCaul, it’s a customizable playground limited only by imagination, and the sweat equity of a few friends. See how far Cam went with this pile. Get the full story on PinkBike

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We transformed Sony’s Facebook feed with highlighted posts, driving visitors to watch each episode.