When you speak with your actions, intentions are clear. And the outcomes leave nothing to debate. RockShox needed to separate themselves from empty industry claims and promises of changed lives. They got to work and paired their products down to the essence of what actually works for riders at various skill levels. And they enlisted GFC to create new ways to share what they were achieving. To attract like-minded people. And to measure and be measured by something real again. Action.
The launch of every new campaign requires strong direction to execute on a global scale. The Action is Everything campaign manual provided a clear path to creating extensions and rollouts.