QUARQ

You’ve committed to elevating your cycling craft to the next level. You’ve perfected your ride – now it’s time to perfect the engine. You know training with a power meter can take you to the next level. But which one is right for you? In a sea of sameness, power meter brands all leverage the same play: race results on Sunday mean sales on Monday – leaving the only metric to judge one brand from the next as price. When Quarq approached us to re-launch their brand, it meant finding something more for riders than touting who’s standing on the top step of the dias. It meant celebrating the very thing that makes the destination so sweet: the journey.

SCOPE
Strategic Brand Positioning, Logotype & Identity, Custom Typography, Brand Relaunch Book, Brand Style Guide & Tool Kit

 
 

A BETTER WAY TO PROPEL

We began the brand reset with a deep dive into the heart of Quarq. From there we developed a fresh brand position, voice and visual language. We created a focused invertising effort in the form of a brand book – rallying their employees & athletes.

TOOLS TO SPREAD THE GOSPEL

The new voice and visual language needed to be leveraged in everything from stationery, event vehicles and print ads. A robust style guide was developed to guide the internal team on making water bottles, and applying their new custom drawn font.

TOOLS TO SPREAD THE GOSPEL

The new voice and visual language needed to be leveraged in everything from stationery, event vehicles and print ads. A robust style guide was developed to guide the internal team on making water bottles, and applying their spiffy new custom drawn typeface.