You’ve committed to elevating your cycling craft to the next level. You’ve perfected your ride – now it’s time to perfect the engine. You know training with a power meter can take you to the next level. But which one is right for you? In a sea of sameness, power meter brands all leverage the same play: race results on Sunday mean sales on Monday – leaving the only metric to judge one brand from the next as price. When Quarq approached us to re-launch their brand, it meant finding something more for riders than touting who’s standing on the top step of the dias. It meant celebrating the very thing that makes the destination so sweet: the journey.