Pros For Bikes

From NBA to NFL, pro athletes of all sports train and ride bikes because they’re awesome. When the folks at People For Bikes wanted to expand their reach to include athletes outside of the cycling world, we couldn’t help but to lend a hand. Along with designing a system of 24 “Pros For Bikes” logos, we created these nifty 15-second spots.

SCOPE
EXPANDED IDENTITY & ICON DESIGN, VIDEO CONCEPT DEVELOPMENT, WRITING, ART DIRECTION & EXECUTION