NOTBAD

It must be a prerequisite for mountain bikers to want to get loose all of the time. Not Bad is no exception. This Anthill Films/GFC collaboration documents the Trek C3 Team’s trip to New Zealand for 30 days of non-stop bicycle tomfoolery.

SCOPE
Film Art Direction, Titling Sequence & Animation, Custom Typography, Poster Art, Promotional materials

 
 

ROLL UP YOUR SLEEVES, WE’RE GOING PAINTING.

From film graphics to titling sequences, the goal was to buck the serious documentarian style of mountain bike films and get back to the fun of riding. So we broke out the paint brushes, tucked into some lo-fi stop-motion animation, created some non-traditional collateral materials, and had just as much fun making this film with the Anthill crew as the riders did. Short of being in New Zealand, of course.

WELCOME TO SHEEPTOWN.

We don’t have the proof to substantiate the claim, but it’s quite possible that Not Bad is the first ever mountain bike film to have a sheep on the poster. And why the heck not? Sheep are fun. They’re from New Zealand. And they happen to fit on a skate deck really well – The most coveted item at the world premiere in Whistler.

WELCOME TO SHEEPTOWN.

We don’t have the proof to substantiate the claim, but it’s quite possible that Not Bad is the first ever mountain bike film to have a sheep on the poster. And why the heck not? Sheep are fun. They’re from New Zealand. And they happen to fit on a skate deck really well – The most coveted item at the world premiere in Whistler.