WHY WE MADE THIS

Everything made by Lululemon has a purpose. A purpose that for almost 20 years has adorned the clothing tags of their garments, making sure their customers know why it was made. Lululemon enlisted GFC to help bring the details to life through a multi-channel video series with purpose – to go from product interest to purchase, that became their most watched product videos to date.

SCOPE
Campaign Creation, Art Direction & Writing, Video Production, Motion Graphics