They pioneered American Motorcycling. They set the land speed record. They haven’t taken a shortcut when building their bikes in over 100 years. So as the boomers who ride their bikes age out, they need help connecting the brand to millennials. In partnership with Solve, we were enlisted to bring our craft to Indian Motorcycle’s global campaign “Set The Standard.”
Even in the digital age, motorcyclists like to compare engine specs and body styles on the pages of catalogs. Our goal was to bring the finer details of Indian Motorcycles and the lifestyle of those who ride them to life with the tradition of ink on paper.