Anything that bears our name embodies our ethos. Its merit is judged by how meaningful of a role can it play in people’s lives. Each year, the GFC Holiday gift is created with the intention to spark our partners’ curiosity, and inspire them to experience new things. Traditionally, umbrellas don’t do either – they offer protection from the rain and sun. But when you look beyond the pragmatic function of “umbrella as insulator,” and into the realm of “umbrella as facilitator,” things change pretty quickly. Just like the weather.