ABUS HELMETS

What bicycle commuters do is specific. And fantastic. These are the people for which ABUS designs their urban line of locks and helmets. The people who use a bicycle to get somewhere. To save money, gas, time. To do some good. For the planet or their blood pressure or both. Commuters are everyday heroes. GFC found ways to celebrate their reasons and needs so these people can keep going. Quietly, without fanfare, everyday. 

SCOPE
Strategic Platform Development, Campaign Concepting & Execution, Product Launches

 
 

 
 

TAKING THE DESK SHOWER TO UNPRECIDENTED LEVELS.

Commuting by bike is the best way to arrive happy, healthy and ready to tackle the day. Just about the only thing that isn’t so pleasant is spending a day with sweaty skin and soggy nether regions. To prove that ABUS is fully committed to supporting all aspects of the commute we created Commuter Cleanups – the only refreshment wipe made specifically for commuters who commute.

 
 

BRINGING ABUS TO THE POLITICAL STAGE.

Being an election year in the United States – one that had the nation divided, we wanted ABUS to join the conversation to express their support and love for bicycle commuters. No matter what side of the political spectrum you were on, these t-shirts launched at America’s largest bicycle industry trade show, Interbike and instantly became the must have swag item. We later followed up with a limited edition run of artist proof silkscreened posters.